Standard Services

Industry Data

This report carries complete spot by spot data of a subscribed channel date-wise. The clients can extract the desired Category, Subcategory and Brand data from this report on selected channels (from the subscribed list of channels) on a date or a range of dates.

This data mainly utilize for the purpose of an overall analysis of a pertinent industry before planning the advertisement campaign. Competitive data could also be drawn from the same report online.

Users: Advertisers, Media Buying Houses, Ad Agencies and TV Channels

Brand Data

This report helps to focus on the specific airing of Client’s subscribed Brand for the purpose of reconciliation of actual airing with the media plan or release orders.

If client is subscribed to Industry Data then the same data can be retrieved from that report also.

Users: Advertisers, Media Buying Houses and Ad Agencies

Program Clutter

To measure ‘clutter’ in specific TV Program on subscribed channels, this report provide total airtime and quantity of spots in a ‘Break’ of the inquired program. Through this report, client can negotiate the position of its Spots and can request the channel to avoid creating clutter in a program because due to excess number of spots in a break provide an opportunity to audience to switch to other channels which decrease the viewership of client advertisement.

Users: Advertisers, Media Buying Houses and Ad Agencies

Share of Voice Estimate

This report actually provides a bird eye view of advertisement airtime, frequency and budget share of different brands in a category. As we have fed the Airtime Tariff of the listed channels therefore this report tells the spent of an individual brand with respect to its spots placement and frequency in a specific time period in comparison of other competition brands in that category.

Users: Advertisers, Media Buying Houses, Ad Agencies and TV Channels

Non Aired Brand (Missing Client)

This report helps TV Channels to find out the name and number of dvertiser/Brands which are not aired on their channels in the same period they are airing advertisement on other competition channels. On daily basis, this data will identify the target to TV Channels management to keep their Sales and Marketing force in follow up with missing clients and generate business from them.

Users: TV Channels